Digital Advertising
Packages starting at $1,500+
Why Most Salon Ads Don’t Work…
Many stylists try running ads at some point.
They boost an Instagram post, try Facebook ads, or hire someone to “run Google Ads” — and end up spending money without seeing real results.
The problem usually isn’t the platform.
It’s the strategy behind it.
Most salon ads fail because they’re missing the systems that actually turn clicks into clients.
Common issues we see include:
Ads targeting the wrong audience
Messaging that attracts price shoppers instead of premium clients
No clear offer or service positioning
Sending traffic to an Instagram page or generic website instead of a booking-focused page
No follow-up or remarketing system
When these pieces aren’t in place, ads feel like gambling.
You spend money… and hope something works.
At Becoming Light, advertising isn’t treated as a random tactic. It’s part of a complete client acquisition system.
Before running campaigns, we make sure the foundations are in place:
Clear premium positioning
Messaging that speaks to your ideal client
Strategic targeting in your local market
Landing pages designed to convert visitors into bookings
Retargeting systems that bring clients back when they’re ready
When the right system is installed, advertising stops feeling risky.
Instead, it becomes a predictable way to grow your business.
Paid Channels We Work With
Search Ads
Google & Bing search ads that capture clients actively looking for services in your area.
Social Media Ads
Instagram, Facebook, TikTok, Pinterest, and LinkedIn campaigns designed to build demand and showcase your work.
YouTube Ads
Discovery and remarketing campaigns that help potential clients learn about your services before they book.
Display & Retargeting
Strategic remarketing campaigns that bring potential clients back after they visit your website or profile.
Advertising Expertise Includes
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Keyword Research
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Account Structure
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Audience Targeting
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Copywriting
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Graphic Design
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Ongoing Optimization
FEATURED OFFER
DIY Google Ads Package
Get your Google Ads up and running the right way — with expert setup, training, and support that empowers you to manage the campaigns yourself. Our DIY Google Ads package gives you everything you need to launch campaigns with confidence.
What’s included:
• Professional Google Ads account setup
• Keyword research for your services and location
• Campaign structure and targeting configuration
• Ad copy written for your salon services
• Training so you can confidently manage campaigns yourself
Investment: $1,500 one-time
FEATURED CLIENT CASE STUDY
Google Ads Search Campaign Delivers 134 New Intakes in 9 Months for Expanding Therapy Practice
Client: ACCL Chicago
Platform: Google Ads
This performance-focused campaign helped scale ACCL Chicago’s therapy practice by driving consistent monthly intakes while significantly improving ad efficiency and expanding internal capacity.
Results from 9 months:
Generated 134 new client intakes at target CPA
Scaled team from 4 to 6 full-time therapists
Reduced cost-per-click average by -83.6% (from $1.34 to $0.22)
Increased click-through rate average by +128% (from 2.4% to 5.47%)
Estimated ROAS between 10.6x - 14.9x
ACCL CHICAGO CLIENT TESTIMONIAL
"We have the pleasure of working with Justine, a talented Google Ads manager, and we are very happy to recommend her to others. From the moment we started our collaboration, it was evident that she was dedicated to helping our business succeed.
Her level of knowledge and understanding of the intricacies of Google Ads really impressed us after years of trying to figure it out ourselves. She was able to craft highly effective and targeted ad campaigns that not only increased our online visibility but also brought in a significant boost in qualified leads and conversions.
We also appreciated how she took the time to learn our business (a small psychotherapy practice) so that she knew how to manage the keywords and ads to be most effective.
Moreover, communication with Justine was always great. She gets back to us in a timely manner and scheduling our meetings with her is always very easy.
We wholeheartedly recommend Justine to any business seeking to elevate their online presence through Google Ads."
— Cynthia Bassuk, Owner of ACCL Chicago
Book your Ads Consultation.
To find out if Digital Ads with Becoming Light is right for you, schedule a free consultation at this scheduler. If you have an existing advertising account, let me know in advance and I can include a free account audit included in your consult.